Trauma-Informed Content: Holding Safe Space With Words

Two women embracing with their eyes closed, with the words "trauma-informed content" in the background, representing trauma-sensitive drug rehab marketing.

Trauma-Informed Content: Holding Safe Space With Words Addiction is traumatic. When readers land on your site, many of them are actively in crisis. That can make it hard for them to process new information. So how can you keep them engaged? Trauma-informed content makes it possible for readers to connect with your rehab. Certain strategies […]

How Inclusive Mental Health Marketing Builds Safety and Trust

A small globe being held up by a hand against a natural backdrop, with the text "You can sit with us," to represent inclusion in mental health marketing.

How Inclusive Mental Health Marketing Builds Safety and Trust Your ideal clients have one thing in common: they need the treatment you provide. Beyond that, you can’t make any assumptions about who they are. Their entire history of lived experience informs how they’ll respond to the way you talk about addiction and mental health recovery. […]

Using Content to Connect in Marketing for Addiction Treatment

An open hand with sunlight and rainbow reflections, overlaid with the text: "Build Bridges: Use Content for Authentic Connection"

Using Content to Connect in Marketing for Addiction Treatment Content serves three purposes: It resonates. People can see themselves in your information and insights. It engages your audience. They feel connected to your brand and spend more time on your site. It influences readers’ behavior. It inspires them to take action and get the help […]

10 Smart Practices for High-Quality Healthcare Content

A sign titled "10 Smart Practices for Creating High-Quality Healthcare Content for Rehabs" is set against a background of green ferns.

10 Smart Practices for High-Quality Healthcare Content Content does more than drive traffic to your rehab’s site. It also changes people’s lives. High-quality content supports readers through each phase of recovery. And every step of the way is an opportunity to connect with your ideal clients. Content can help you earn readers’ trust, streamline the […]

Google’s E-E-A-T: What It Is and Why It Matters for Rehabs

A woman sitting isa on couch with her laptop open, learning about addiction treatment marketing.

Master E-E-A-T for Addiction Treatment Marketing & Get Found Online Effective content centers your reader. It answers their questions, meets their needs and sparks their interest in what you do. Most people can spot clickbait and keyword stuffing a mile away – so if you want their attention, you have to do better. Enter Google’s […]