Trauma-Informed Content: Holding Safe Space With Words

Two women embracing with their eyes closed, with the words "trauma-informed content" in the background, representing trauma-sensitive drug rehab marketing.

Trauma-Informed Content: Holding Safe Space With Words Addiction is traumatic. When readers land on your site, many of them are actively in crisis. That can make it hard for them to process new information. So how can you keep them engaged? Trauma-informed content makes it possible for readers to connect with your rehab. Certain strategies […]

How Inclusive Mental Health Marketing Builds Safety and Trust

A small globe being held up by a hand against a natural backdrop, with the text "You can sit with us," to represent inclusion in mental health marketing.

How Inclusive Mental Health Marketing Builds Safety and Trust Your ideal clients have one thing in common: they need the treatment you provide. Beyond that, you can’t make any assumptions about who they are. Their entire history of lived experience informs how they’ll respond to the way you talk about addiction and mental health recovery. […]